CEO of Sino-Oz
Brendan Mason is best known for his CEO/COO and Director work with life sciences and tech firms. Since 2015 Brendan has implemented the export strategy into China for 31 Medical, Tech and other innovation companies. He has also established two China/Australia incubator programs for the Australian government.
From 2007 to 2014, Brendan was General Manager of medical devices firm, Cochlear Limited in Greater China. He oversaw a rapid revenue growth of the business during his tenure. The key to the rapid rise in revenue was ensuring that the company developed a closer relationship with the Chinese market, discovering new channels to market while ensuring that a compliant and ethical distribution channel was in place.
Prior to Brendan’s time in China, he was with the Cochlear head office in Sydney from 2005 to 2007 as Global Supply Chain General Manager, responsible for sourcing and worldwide purchasing, supply agreements, storage, warehousing of manufacturing parts and global finished goods inventory. The business had experienced rapid growth and Brendan implemented a complete process overhaul to enable further efficient growth of the global Cochlear business.
Brendan has recently completed a two-year role as CEO of Melbourne and Beijing located Orcoda Limited (ASX:ODA). He implemented change and a turnaround project which resulted in Orcoda’s first ever profit since its ASX listing in 1999. He currently sits on the Orcoda Board as a Non-Executive Director. Prior to Cochlear Brendan worked at American telecommunications firm Lucent Technologies as Executive Director. He oversaw a project where a customer went into receivership owing Lucent A$1Bn. The project saved Lucent from insolvency. He then managed Lucent’s biggest account outside of the USA (Telstra).
Brendan’s early career was with Caterpillar Tractors as a young manager and later at Boral Limited (ASX:BLD) where he worked as General Manager, Corporate Development and led an A$230m improvement project. He also managed the 5-year strategic planning program for 45 business units and was responsible for mergers and acquisitions and the spinoff of the energy business into what is now known as Origin Energy.
Brendan is a past Chairman of the China Australia Chamber of Commerce. A representative organisation that helps Australian companies succeed in China. He has qualifications in Business Operations (Macquarie University) and an MBA (Executive) from the Australian Graduate School of Management at the University of NSW, where he lectured in microeconomics within the MBA programme. Brendan currently lives in Beijing, China with his family.